Lasalletech Announces FIX Conductor On-boarding, Certification and CRM in One Tool

HANCOCK, Michigan -- Lasalletech has established itself as a leader in financial technology productivity tools with their FIX Workbench Suite: FIX Explorer, FIX Technician and FIX Detective. This week they announce the general availability of FIX Conductor, a web-based certification and on-boarding tool.

FIX Conductor is a web application that makes it easy for firms to streamline their on-boarding process. "When looking at existing on-boarding processes around the industry, we identified many areas that could be automated. In addition to automating the certification process, FIX Conductor allows firms to capture valuable CRM information from their clients with little to no interaction from administrators," states Jacob Northey, Product Manager at Lasalletech.

Conductor makes it easy to track the progress of customers certifying. Because it is web-based, customers can certify on their own time. There is no need to monitor or interact with the user. At any time, a test administrator can access a testing session and view the communication between the client and the service.

Lasalletech's FIX Product Suite is sold and used across the globe. Current partners providing sales and support include Chelmer in Asian and Middle Eastern markets, Macdonald Associates in UK and European markets and EXTOL in Latin American markets. Lasalletech continues to form strategic global partnerships and deliver innovative products and tools for the industry.

Lasalletech will be introducing and demonstrating FIX Conductor at the 2011 FPL Americas Trading Conference in Metropolitan Pavilion, New York, New York on November 1, 2011. Jacob Northey will serve on the panel of speakers during the On-boarding Best Practices Discussion being held at 12:00 p.m. EST.